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BLOOM, SAM R.

BLOOM, SAM R. (1904–1983). Sam R. Bloom, advertising executive, was born on January 28, 1904, in Clarksville, Red River County, Texas. His father, a merchant who had immigrated from Germany, had married Fannie Solomon, a native of Fort Worth, and Sam grew up in Fort Worth, where he attended high school. At age seventeen he became a traveling salesman for Marshall Field and Company, Montgomery Ward, and several wholesale companies. He subsequently became an advertising solicitor for the Fort Worth Record (later the Fort Worth Star-Telegram) and several Scripps-Howard and Hearst newspapers in El Paso and San Antonio; then in 1924 he took a position at the Dallas Times Herald. He rose in 1941 to the position of advertising director there. He was with the Herald almost thirty years and served on the board of directors of the Herald and its radio and television properties.

When he started his own firm around 1952, Zale Jewelryqv was one of his primary accounts. He named his new company Sam Bloom Advertising. In 1961 President John F. Kennedy summoned Bloom to Washington to serve with the White House Conference on Equal Employment and the National Advisory Committee on Desegregation. When he returned to Dallas, Bloom called on merchant Stanley Marcus and others to help begin the integration process (see CIVIL-RIGHTS MOVEMENT) and also produced a film, Dallas at the Crossroads, which was shown all over the South by the Dallas Citizens Council. In these efforts Bloom worked closely with C. A. Tatum, Jr., Robert B. Cullum,qqv Jim Chambers, and John Stemmons. Bloom married Evelyn Goldstein of Fort Worth; the couple had two children. He was an active civic leader and was twice president of Temple Emanu-Elqv. His service as president included the era when the majestic temple on Hillcrest in Dallas was built. The Dallas Advertising League named him Ad Man of the Year in 1972 and presented him with the Bill Kerss Award in 1981 for his service to the community. When Sam Bloom died on July 17, 1983, his son Robert assumed the agency's presidency. At the time, Bloom Advertising had billings of $150 million and 350 employees. Bloom was posthumously named to the Advertising Hall of Fame in New York in December 1990.

BIBLIOGRAPHY: 

Natalie Ornish, Pioneer Jewish Texans (Dallas: Texas Heritage, 1989). Vertical Files, Dolph Briscoe Center for American History, University of Texas at Austin.

Natalie Ornish

Citation

The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

Natalie Ornish, "BLOOM, SAM R.," Handbook of Texas Online (http://www.tshaonline.org/handbook/online/articles/fblvh), accessed July 29, 2014. Uploaded on June 12, 2010. Published by the Texas State Historical Association.