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HEMISFAIR '68

HEMISFAIR '68. HemisFair '68, held in San Antonio from April 6 through October 6, 1968, was the first officially designated international exposition in the Southwestern United States. The fair, which commemorated the 250th anniversary of the founding of San Antonio, had its beginnings in 1959, when local business leaders, inspired by merchant Jerome K. Harris, started discussing a fair to celebrate the cultural heritage shared by San Antonio and the nations of Latin America-a "Hemis-Fair," as Harris then called it. The idea was endorsed by San Antonio congressman Henry B. Gonzales. By 1962, when San Antonio Fair, Incorporated, a nonprofit organization, was formed, the aim was a "Fair of the Americas." William R. Sinkin was the first president; a prominent downtown construction magnate, Henry B. Zachry, was named chairman of the board. Two years later, in December 1964, Marshall Steves became president.

Aspirations for the fair grew when Ewen C. Dingwall, who had been vice president and general manager of the Century 21 Exposition in Seattle and was versed in the mechanics of acquiring international status for a world's fair from the Bureau of International Expositions in Paris, was named executive vice president of HemisFair. But by the time the accreditation came (November 17, 1965), Dingwall had resigned (as of May 4, 1965) and been replaced by James M. Gaines as chief executive officer (September 1, 1965). Governor John Connally was named commissioner general.

From the beginning, HemisFair development was financed by a combination of public funding and private underwriting. Public support included $12.2 million from the United States Housing and Home Finance Agency for acquiring and clearing the site, $11 million in publicly approved city bonds for construction of the convention center and arena, $5.5 million in general revenues from the city of San Antonio for construction of the Tower of the Americas, $10 million from the state primarily for the construction of the Institute of Texan Cultures (now the University of Texas Institute of Texan Culturesqv), and $7.5 million from the United States Congress for the construction of the United States pavilion. Though it was strongly supported by the local business community, local political leaders, and the press, the project had its share of detractors, who questioned the acquisition and preparation of the HemisFair location, a 92.6-acre site on the southeastern edge of the central San Antonio business district. As part of the "old city," this area also contained old buildings and long-time residents, some of whom took exception to finding their familiar surroundings designated as an urban renewal site. Fair planners, originally headed by O'Neil Ford, primary architect, and Allison Peery, site-development director, received praise for utilizing some twenty existing structures in the final design, but the presence of such architectural mementoes did little to placate opponents.

In September 1966, two years before the fair opened, the HemisFair executive committee released Ford from his contract, possibly because of the committee's reluctance to go along with his plan to save 120 historic structures on the site. Twenty-two survived. Allison Peery assumed Ford's responsibilities. To receive federal funding, HemisFair officials were required by an amendment proposed by Texas senator Ralph Yarborough to preserve as many as possible of the historic structures on the site. The United States Department of Commerce served as the federal watchdog in enforcing this amendment.

With the "Confluence of Civilizations in the Americas" as its overall theme, HemisFair capitalized on San Antonio's ethnically mixed cultural heritage and placed particular emphasis on the city as the future center of international commerce and cultural exchange between the United States and Latin America. More than thirty nations participated, many with exhibit pavilions in the international area, named "Las Plazas del Mundo." Canada, Mexico, Italy, Spain, France, and Japan hosted large pavilions; other exhibiting nations included Belgium, Bolivia, the Republic of China, Colombia, West Germany-Berlin, Korea, Panama, Portugal, Switzerland, Thailand, and Venezuela. With less than a month before opening day, and concerned about the small number of Central and South American pavilions, officials arranged for various sponsorships through the Kampmann Foundation in San Antonio, the Good Neighbor Commission in Austin, and the Pan American Forum of Texas to support a Bolivian pavilion; a five-nation Central American pavilion, representing Nicaragua, Honduras, Guatemala, El Salvador, and Costa Rica; and special pavilions of the Organization of American States, representing eleven more Latin-American countries, including Brazil, Argentina, and Peru. The United States Pavilion, on a 4.59-acre site adjacent to the international area, echoed the fair's theme with "Confluence USA"-a two-building complex featuring an exhibit structure and a massive circular theater. With additional construction, this was subsequently converted to serve as the Federal Courthouse. The largest pavilion, that of the state of Texas, was called the Institute of Texan Cultures, and mounted displays of many of the ethnic and national groups that formed modern Texas.

The HemisFair theme structure, the 622-foot Tower of the Americas, remained after the fair as well, as did the Convention Center and Arena. Construction of the tower was noteworthy because of the method employed; the 1.4-million-pound tophouse, containing observation decks and a restaurant, was built on the ground and then moved to the top, inch by inch, with twenty-four steel lifting rods. The process took twenty days. Another notable construction feat was the quarter-mile extension of the River Walk into the Convention Center complex, which linked the Paseo del Rio development with the fairgrounds. Some visitors, however, citing the architecture, the monorail, and the slide shows of the nations, claimed that HemisFair was a machine-made fair, derivative from other world's fairs.

Cultural events at HemisFair included theme exhibits, such as Confluence/Cosmos, which presented space exploration, and "El Encanto de un Pueblo," which displayed 5,000 toys and miniatures from the Alexander Girard Folk Art collection in a series of miniature "views" of Latin-American village life. The fair sponsored a lavish production of Giuseppe Verdi's Don Carlo, an exhibit of major art works from the Prado Museum in Madrid sponsored by the government of Spain, touring stage shows, performances by celebrity entertainers, and appearances by such groups as the Ballet Folklórico de México and the Bolshoi Ballet from Russia.

Major corporate exhibitors with individual pavilions included Eastman Kodak, Ford Motor Company, General Electric, General Motors, Gulf Oil Corporation, Humble Oil (now Exxon Company, U.S.A.), IBM, RCA, and Southwestern Bell. Frito Lay/Pepsi-Cola (see FRITO-LAY CORPORATION) presented a spectacular outdoor event, "Los Voladores de Papantla" (The Flying Indians), and Coca-Cola's pavilion featured the Krofft puppets. Institutional exhibitors included Alive, Incorporated, and the Mormon Church.

HemisFair, which opened in the spring of 1968 with an announced start-up cost of $156 million, was financially troubled from the beginning. Attendance never matched expectations, and the fair lost money, a reported $7.5 million, despite Mayor Walter McAllister's pledge that the exposition would not cost San Antonio taxpayers "a thin dime." On the other hand the fair attracted more than 6.3 million visitors and focused international attention on the city and state. But the site did not become the permanent unifying element that its planners had envisioned. Instead, multiple uses were found for the permanent structures that were left on HemisFair grounds, such as the Tower of the Americas and the Institute of Texan Cultures.

BIBLIOGRAPHY: 

Archives of the San Antonio Fair, Inc., San Antonio Public Library. Ann Fears Crawford and Jack Keever, John B. Connally: Portrait in Power (Austin: Jenkins, 1973). David R. Johnson et al., eds., The Politics of San Antonio (Lincoln: University of Nebraska Press, 1983). New York Times, May 5, 1968. Timothy James Palmer, HemisFair '68: The Confluence of Politics in San Antonio (M.A. thesis, University of Texas at Austin, 1990). San Antonio Express News, February 6, 1965. Texas Observer, September 30, 1966, January 10, 1969. Vertical Files, Dolph Briscoe Center for American History, University of Texas at Austin.

Frank Duane

Citation

The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

Frank Duane, "HEMISFAIR '68," Handbook of Texas Online (http://www.tshaonline.org/handbook/online/articles/lkh01), accessed April 24, 2014. Uploaded on June 15, 2010. Published by the Texas State Historical Association.