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TEXAS TOURIST DEVELOPMENT AGENCY

TEXAS TOURIST DEVELOPMENT AGENCY. The Texas Tourist Development Agency was established in 1963, with a six-member advisory board appointed by the governor and an executive director, for the promotion of tourism in Texas. Its two major goals were to increase the state's share of the national tourist market through advertising campaigns and to encourage the development of additional state tourist attractions. The agency was organized into three committees: Advertising, Legislative Affairs, and Research, Development, and Special Projects. It coordinated efforts of several state agencies in matters relating to tourism and cooperated with the Texas Department of Transportation, the state parks, and other agencies in advertising by radio, television, newspapers, and other media. The organization also provided consultant assistance to communities initiating tourist programs, and it published a monthly newsletter. In 1965 the agency was expanded, and projects were added. The legislature authorized the agency's participation in HemisFair '68 to represent the state, and these efforts later resulted in the University of Texas Institute of Texan Cultures. Among other projects, the agency sponsored tours for the nation's travel writers and agents, a touring exhibit on Texas, and the Texas Arts and Crafts Fair in Kerrville. A news and features bureau was added, and the agency began using national opinion polls to help formulate advertising programs. Texas was the first state to use such motivational research in promotion of tourism. In 1969 the agency board was expanded to nine members. In 1987 the Texas Tourist Development Agency was transferred to the newly established Texas Department of Commerce. Under the Tourism Division of the Commerce Department, the agency was still responsible for promoting Texas tourism and published two monthly newsletters, offered a 100,000-image photography library, and provided monthly press packets and media assistance. See also TOURISM.

Citation

The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this article.

"TEXAS TOURIST DEVELOPMENT AGENCY," Handbook of Texas Online (http://www.tshaonline.org/handbook/online/articles/met07), accessed April 21, 2014. Uploaded on June 15, 2010. Published by the Texas State Historical Association.