|
The Texas State Historical Association produces two publications of interest to advertisers: the Southwestern Historical Quarterly, the oldest scholarly journal in Texas, and Riding Line, the official newsletter of the Association. Each is mailed four times a year to the more than 3,200 individual and institutional members of the Association: professional and amateur historians, collectors of Texana and Western Americana, libraries, museums, agencies, foundations, and businesses.
SOUTHWESTERN HISTORICAL QUARTERLY
Since 1897 the Southwestern Historical Quarterly has been regarded as the most important source of information and ideas about the Texas experience. Each issue of the Southwestern Historical Quarterly features articles on various aspects of Texas history; book reviews; and the Southwestern Collection, a special section devoted to events, exhibits, announcements, and other news of particular interest to Association members and anyone interested in Texas history.
Subscriptions: |
Single issue: |
| Annual membership |
$50.00 |
|
U.S. individual |
$21 |
| Student membership |
$20.00 |
|
Canada, Mexico |
$27 |
| Individual living abroad |
$60.00 |
|
Other foreign |
$28.50 |
| U.S. Institutions |
$100.00 |
|
U.S. Institution |
$32 |
| Canadian Institutions |
$126.00 |
|
Can./Mex. Instit. |
$38 |
| Other Foreign Institutions |
$132.00 |
|
Other Foreign Instit. |
$39.50 |
Advertising for the Southwestern Historical Quarterly:
Canada and Mexico add $24; all other foreign, add $30
| Format |
Rate |
Maximum Size (Inches) |
| Full page: |
$300.00 |
4.5 x 7.5 |
| Half page horizontal: |
$225.00 |
4.5 x 3.75 |
| Back cover (B&W): |
$375.00 |
4.5 x 7.5 |
| Back cover (color): |
$450.00 |
4.5 x 7.5 |
trim size: 6 x 9 inches
halftones: 133 line screen
(if color ads cannot be provided as electronic files, color separations must be provided)
Deadlines for Quarterly Ads
July issue: April 15
October: July 15
January: October 15
April: January 15
RIDING LINE
Each issue of Riding Line brings to its readers news of Association activities, programs, announcements, and features of interest. It is essential reading for anyone with an interest in the current state of Texas studies and regional history.
Advertising for the Riding Line:
Canada and Mexico add $25; all other foreign, add $30
ADVERTISING RATES AND SPECIFICATIONS FOR RIDING LINE:
| Format | Rate | Maximum Size (Inches) |
| Full page |
$500 |
7 x 9 |
| Half page (horizontal) |
$250 |
7 x 4.5 |
| Quarter page (vertical) |
$175 |
3.5 x 4.5 |
| Back cover quarter page (vertical) |
$275 |
3.5 x 4.5 |
| Back cover half page (horizontal) |
$375 |
4.5 x 7.5 |
trim size: 8.5 x 11 inches
PDF files are preferred. (If color ads cannot be provided as electronic files, color separations must be provided)
DEADLINES FOR RIDING LINE ADS:
February 28 for Spring issue
May 31 for Summer issue
August 31 for Fall issue
November 15 for Winter issue
TERMS
We prefer that ads be submitted as PDF files. A design and typography charge will be assessed if ad is not camera-ready. Bills are due thirty days from date of invoice.
For additional information contact:
Ryan Schumacher
Texas State Historical Association
1155 Union Circle #311580
Denton, TX 76203-5017
(940) 369-5200
fax: (940) 369-5248
| 
