The Casa Editorial Lozano was founded between 1915 and 1920 in San Antonio as an offshoot of the Spanish-language newspaper La Prensa. Ignacio E. Lozano, a Mexican national who immigrated to the United States just before the outbreak of the Mexican Revolution in 1910, founded La Prensa in 1913. He intended the newspaper to report primarily current events in Mexico, but also to provide coverage of United States and worldwide events of interest to Mexicans and Mexican Americans in Texas, so as to help them maintain national identity until the immigrants could return to their homeland.
In accord with this purpose, Lozano opened a bookstore adjacent to the newspaper's facilities. He subsequently became aware of the availability in San Antonio of unpublished Spanish-language manuscripts, some of which had been written by his staff writers. It was natural for the bookstore to begin a publishing operation, which became La Casa Editorial Lozano. Though La Casa Lozano published some patriotic biographies and romantic novels, its most important publications were a series of seven Novels of the Mexican Revolution, published between 1920 and 1928. These novels are particularly significant because the multiple editions of four of them published by 1929, suggest that the Novels of the Mexican Revolution, as a literary genre, enjoyed widespread popularity in the United States before their public acclaim in Mexico, which occurred after 1931. Mexican exiles, aware of the chaos taking place in the fatherland, were evidently avidly interested in novels portraying the Revolution. Ironically, the reverse was probably true in Mexico. A distinguished Mexican literary historian contends that the Novels of the Revolution received belated popularity in Mexico because Mexicans in the 1920s looked to the novel primarily as a means of escape from the harsh reality of daily life. Only after peace had been firmly reestablished by the 1930s was the Mexican populace able to look to the revolution as a suitable literary topic. During the first two decades of publication, the intended readership of both La Prensa and the Casa Lozano was an educated and refined elite. This is evident in the elevated style, replete with allusions to classical literature and art, characteristic not only of the Casa Lozano novels, but also of the literary selections published regularly in La Prensa.