Hubert Long, country music promoter and talent agent, was born in Poteet, Texas, on December 3, 1923. He grew up in Freer and Corpus Christi. He worked in the record department of a Corpus Christi dime store and entered the production end of the music industry when he took a job at Decca Records in San Antonio. Long followed his Decca boss to RCA Victor in Houston, where he met music promoter Col. Tom Parker. Parker put Long in charge of publicity for Eddy Arnold, whom Long is credited with having promoted to superstardom. This marked the real beginning of Long's career as a music promoter.
He came into his own professionally in the early 1950s when, as manager of the Louisiana Hayride, he signed Faron Young and Webb Pierce to management contracts. Long founded the Hubert Long Agency in 1952. He further increased his influence as a talent agent when he founded the independent talent agency Stable of Stars in 1955. Over the course of his career, he expanded his interests to include advertising, real estate, and the famous Moss Rose music publishing house, among other ventures.
Country music suffered in 1958, as rock-and-roll began to compete with it. Long and others sought to strengthen country music's presence in the commercial music market. On August 14, 1958, Long took part in a meeting that led to the chartering of the Country Music Association, an organization devoted to the promotion of country music. The CMA replaced the floundering Country Music Disc Jockey Association as the only non-profit group working to advance country music. Long served as secretary when the CMA opened in Nashville on December 8, 1958. He went on to serve as president of the CMA in 1968 and as chairman in 1972. Since its charter in 1958, the CMA has grown from 233 members to more than 6,000 in forty-three countries.
Whether he managed them, sold their songs, promoted their shows, or fought for them through the CMA, Hubert Long touched the lives of countless country musicians. He died on September 7, 1972. The CMA posthumously elected him into the Country Music Hall of Fame in 1979.
Is history important to you?
We need your support because we are a non-profit organization that relies upon contributions from our community in order to record and preserve the history of our state. Every penny helps.
Please make your contribution today.
CMA World (http://www.cmaworld.com/), accessed October 25, 2011. Paul Hemphill, The Nashville Sound: Bright Lights and Country Music (New York: Simon and Schuster, 1970). Country Music Hall of Fame and Museum (http://countrymusichalloffame.org/), accessed October 25, 2011. Paul Kingsbury, ed., The Encyclopedia of Country Music: The Ultimate Guide to the Music (New York: Oxford University Press, 1998).
Business, Promotion, Broadcasting, and Technology
The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this entry.
Handbook of Texas Online,
accessed May 20, 2022,
Published by the Texas State Historical Association.
Original Publication Date:
December 5, 2006
This entry belongs to the following Handbook Special Projects: