Schroeder Hall is a country dance hall located about fifteen miles northeast of Goliad in the rural community of Schroeder in northeast Goliad County. The gathering place is believed to have originated as far back as the 1880s when a combination store and hall was built. Remnants of the original store structure are still present. The current establishment was built in 1935 and consists of a total of 14,000 square feet, including a 6,000-square-foot oak dance floor. The oak was shipped from a mill in Fort Smith, Arkansas.
Longtime owners Byron and Helen Hoff purchased the hall from F. F. Post in 1950. At that time, men paid an admission fee of fifty cents, and women and children received free admission. The dance hall and bar were separate structures. Patrons who wanted to drink beer and watch the dance for free were restricted behind a chicken wire fence separating the hall from their drinking section. Benches lined the dance floor, and a wood stove provided heating.
The venue has hosted a large roster of country music talent. Bob Wills, Willie Nelson, Ray Price, Faron Young, Mel Tillis, Wanda Jackson, Johnny Bush, Tammy Wynette and George Jones, Hank Thompson, Buck Owens, Johnny Rodriguez, Ernest Tubb, and many other artists have performed at Schroeder Hall. Roy Clark recalled playing there when he was a young musician starting out. At that time chicken wire surrounded the bandstand to protect the band from the result of any rowdy behavior. Polka bands, such as the Majeks, also have a long history at Schroeder Hall.
Gradual changes and improvements to the establishment occurred through the years. The Hoffs allowed beer inside the dance hall in 1960; that same year they added tables. In 1969 air-conditioning was installed along with a diesel power plant. For more than forty years the Hoffs also operated a general store connected with the hall but closed that part of the business in 1993.
After her husband’s death in 1989, Helen Hoff continued to operate the hall, which hosted approximately three or four public dances each month, until she sold it by the early 2000s. In 2011 Sharon Kleineke was the owner. The facility included a stage (16 feet by 34 feet in size), as well as an outdoor stage for outside events, and a small saloon and stage for acoustic performances. Schroeder Hall also hosted private receptions, banquets, and reunions in addition to dances and shows by an array of contemporary country artists such as Tommy Elskes, Max Stalling, Stoney LaRue, Paul Eason, Cross Canadian Ragweed, and others. In 2014 Kleineke sold Schroeder Hall to Doug Guller.