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Douglas Hales General Entry

Sepia, a Black-owned photojournalistic magazine styled like Life and sometimes compared to Ebony, was published in Fort Worth. It featured articles based primarily on the achievements of African Americans. The magazine, which made its debut in 1947 under the name Negro Achievements, often exposed the obstacles facing Blacks, from lynching and Ku Klux Klan operations in its earlier publications to the later rise in violence among Blacks. Sepia focused on various aspects of African-American culture, including churches, civil rights, and education. With the goal of fostering leadership, It also published serious articles on the development of Black institutions, including colleges and universities. The magazine had a circulation of approximately 160,000 in 1983, when its publisher was Beatrice Pringle. In the early 1990s no further information on the magazine was available, and it was not listed in reference sources about United States magazines.

Walter C. Daniel, Black Journals of the United States (Westport: Greenwood Press, 1982).


  • Journalism
  • Peoples
  • African Americans
  • Writers, Authors, Publications, and Literature
  • Publications, Journals, and Magazines
  • Newspapers

The following, adapted from the Chicago Manual of Style, 15th edition, is the preferred citation for this entry.

Douglas Hales, “Sepia,” Handbook of Texas Online, accessed December 01, 2020,

Published by the Texas State Historical Association.

This entry belongs to the following Handbook Special Projects: