The Texas Talent Musicians Association (TTMA) was established as a nonprofit organization in 1980 to promote Tejano music (see ORQUESTAS TEJANAS). TTMA provides a public forum for Tejano music performers and composers and seeks to create greater awareness and appreciation of Tejano music far beyond the borders of the Lone Star State. The organization maintains its headquarters in San Antonio. One of its major contributions to Tejano music has been its role in the Annual Tejano Music Awards event which it began in 1980.
Since TTMA’s inauguration of the Annual Tejano Music Awards, public interest in its work to sustain the Tejano musical tradition has grown. In the organization’s early days in 1980 it drew an audience of 1,300 to its musical showcases. In the 2010s TTMA’s showcases were attracting more than 90,000 fans. The organization has in particular created a large audience for the annual awards event where Tejano musicians receive accolades for excellence. Performers, composers, and other musicians are recognized in such categories as song of the year, male and female entertainers and vocalists of the year, album of the year, and many others. The TTMA’s annual awards program has been expanded to include a three-day Annual Tejano Music Awards Fan Fair which provides Tejano music devotees the opportunity to meet performers and hear dozens of bands perform.
The Tejano Music Awards records of the TTMA have been deposited at the Nettie Lee Benson Latin American Collection, the University of Texas at Austin. The materials include administrative history as well as photographs, videotapes, and audiotapes of Tejano musicians involved in the awards program.